PROPERTY MARKETING
JOURNEY
Visual Strategy
Visual Storytelling
1
5
of
A custom video that provides an inside look at your property - granting prospective buyers access to details about the property's location, interior photos, surrounding amenities, and more at the touch of a button.
Cooke Multifamily Team
watch video
view gallery
Quality
photography
We work with talented photographers who capture your property in its best light. Exceptional photography is crucial to showing potential clients why they need to buy or lease at your property.
2
drone
& aerials
Droneography can bring your listing to life by producing dynamic media that showcases all the right angles. Footage can capture proximity to the surrounding community, new developments, amenities, and so much more.
4
view 3d tour
matterport
3d space
You get a complete suite of digital assets to promote your property with a single scan. Impress clients and remote decision-makers with innovative, immersive, 3D virtual tours that deliver realistic details and experience of your listing.
5
Digital Tools
Offering Memorandum
Every offering memorandum is strategically tailored to each property, with a customized look, feel, and message. We focus on quality versus quantity, giving each property specialized attention. The data we input is carefully analyzed and dissected to provide the most accurate and optimal property value.
E-Newsletter
Quality and timing are top of mind when it comes to producing and distributing our marketing e-newsletters. High-end, custom design is standard, as well as strategic messaging to our 10,000+ principal database, ensuring maximum exposure.
platforms
Issuu
Custom Property Video
Direct Calls
Issuu
Custom Property Video
Direct Calls
Issuu
Custom Property Video
Direct Calls
Issuu
Custom Property Video
Direct Calls
Custom Property Website
WordPress
Email Studio
Custom Property Website
WordPress
Email Studio
Custom Property Website
WordPress
Email Studio
Custom Property Website
WordPress
Email Studio
Pre-Marketing
Public Launch
Prospecting
DD + Escrow
Closing
Timeline
Get to know your property’s marketing strategy from start to finish. Explore how we market your asset, the platforms and tools we utilize, and creative innovations that come standard when you work with the Cooke Multifamily Team.
3d renovations
Programs like Snaploader deliver interactive 3D floor plans that create a digital experience for your listings. This personalized visualization offers clients a tangible reality without leaving their office.
3
meet the team
Cindy leads the award-winning Cooke Multifamily Team on a national level. Her tenure in the multifamily sector of commercial real estate spans 38+ years and encompasses large portfolio sales, brokerage of conventional and affordable properties, new development, property assemblage, and construction as well as debt/equity placements. This depth of experience and long-term relationships allow Cindy to leverage her comprehensive knowledge for the benefit of the teams' institutional and large private capital clients.
cindy cooke
Vice Chair
Brad manages client relationships, ensuring their expectations are not only met but surpassed on every transaction. His dedication and personal approach create lasting business relationships with leading national and international companies. Brad also oversees all due diligence and provides clients with market data and statistics so they may quickly capitalize on emerging opportunities.
Executive Vice President
bRAD cooke
We'd be honored to work with you.
Contact us
Contact us
Matt’s expertise includes acquisitions, dispositions, property rehab, bulk condominiums, 1031 exchanges, valuations, market research, financial modeling, and due diligence. He maintains a keen pulse on the market through macro and microeconomic drivers that can affect individual property activity. He is a trusted advisor to clients through his methodical and detail-oriented approach, enabling him to understand and advance his clients’ interests.
ASSOCIATE Vice President
mATT rOACH
Chris has emerged as a multifamily leader within the private capital sector of the market. Chris has an in-depth understanding of financing requirements and due diligence material, allowing him to proactively anticipate and respond to issues to ensure a smooth process for all parties. His proven track record within an ever-changing marketplace creates a superior service and experience for clients.
ASSOCIATE Vice President
Chris rOACH
Gerda specializes in directing marketing objectives and drives the continued evolution of the overall marketing strategy for the Cooke Multifamily Team. She utilizes innovative solutions to generate unique campaigns, sets cutting-edge design standards and structures, manages PR, and is lead for special projects. Gerda continually elevates the marketing platform while ensuring that all brokers are fully supported for all marketing needs.
Senior Client Services Coordinator
Gerda Kauks
Aimee is the senior client services coordinator for the Cooke Multifamily Team, specializing in Class A and B multifamily investments nationwide. Aimee manages all facets of marketing, business development, and client services. She is highly skilled in developing marketing strategies, with extensive experience in commercial real estate. Combining her creativity, well-honed marketing instincts and expertise in graphic design, Aimee produces impactful and effective print and digital marketing materials that drive awareness and visibility in the marketplace, while exceeding the expectations of the team and its clients.
Senior Client Services Coordinator
Aimee Healy
Tom is responsible for managing all market data and analysis activities. He provides cutting-edge research services, integrates innovative approaches to data streaming, and enhances how the team deploys research data. His creative outlook significantly boosts research services for both the team and the clients. In addition to publishing quarterly statistical reports for markets our clients operate within, he maintains a database of economic indicators to provide forecasts to analyze and interpret real estate trends. He produces customized research reports, prepares market presentations, and develops ad hoc research projects that support business development.
RESEARCH DIRECTOR
Thomas Brophy
• Execute exclusive listing agreement
• Gather due diligence information
• Review financials and rent roll
• Property photo shoot, aerials
• property tour video
• Create e-teaser and e-blasts
• offering memorandum
• Establish initial contact list
Pre-Marketing
• Invitation to target buyers
• Digital marketing components
• Offering memorandum mailer
• Contact each prospect personally
• calls and emails
• Expand to Local and global database
• Initiate full exposure
• Provide weekly marketing reports
• Conduct property tours
• Assist with potential buyer underwriting
• Collect initial offers
• Collect backup offers
• Buyer interview calls
• Identify buyer
• Negotiate and execute purchase and sale agreement
• Open escrow
• Coordinate buyer’s debt placement
• Distribute due diligence documentation
• Coordinate and conduct site inspections
• Oversee the due diligence process
Colliers Arizona
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cooketeam.com
2390 E. Camelback Road | Suite 100
Phoenix, AZ 85016
+1 602 222 5016
Privacy Policy
Get to know your property’s marketing strategy from start to finish. How we market, platforms and tools we use, innovations that come standard.
A personalized video showcasing the property will be produced. The video will give prospective buyers a better understanding and feel for the property and its surrounding area, prior to actually visiting the property.
Teresa is a 40-year expert in all facets of multifamily acquisition, disposition, and development strategies, providing hands-on personal execution, whether it be a large multi-state portfolio or individual sales assignment. She is based in Texas and is nationally known as “The Library” due to her profound dedication, knowledge, and insight into the major, secondary, and tertiary Texas apartment markets. Her clientele includes foreign and domestic REITs, institutional investors, pension funds, national developers, and high net worth private investors.
Senior Managing Director
Teresa Lowery
Ron recently formed a strategic alliance with the Cooke Multifamily Team and brings over 35 years of experience in investment sales - for both conventional as well as affordable properties throughout the Southeastern United States. He has also worked extensively in the pre-stabilized multifamily sales arena and was involved in equity/debt placements for multifamily clients. He spent several years in the institutional lending business, which gives Ron a wealth of long-term client relationships that he shares with the team.
SENIOR Vice President
Ron Cameron
A digital publishing platform that allows us to beautifully feature, distribute, and measure our digital content. Our clients receive an interactive reading experience of listing presentations, OMs, and other marketing materials.
Explore
A personalized video, unique to each listing, showcasing the property at its best. The video will give prospective buyers a better understanding and feel for the property and its surrounding area.
Watch
To generate interest, the team will continuously present the opportunity to investors via direct cold and warm call prospecting as well as follow-up calls. This is the most productive method of identifying prospective investors.
A custom single property website for each listed property with an overview of the investment opportunity. This interactive marketing tool provides buyers with secure access to due diligence materials housed in a virtual document center.
View
Gain additional asset exposure on our custom, high-traffic personal website. With convenient 24-hour access, a prospective buyer can obtain investment details online and can subscribe to the latest news in the multifamily industry.
Visit
After marketing materials are finalized, an invitational description of property features and opportunities will be emailed to qualified prospects in our database. We will make follow-up calls to answer any questions and assess the level of interest.
Example
We continuously strive to offer the highest quality digital tools to market properties as well as our team. Having an in-depth understanding of the competitive market as well as knowing what savvy buyers and investors want has led us to innovate forward-thinking digital tools to provide the most well-rounded and comprehensive experience of the available properties.
Nicholas analyzes and underwrites each property’s financial performance, breaking down and analyzing the rent roll and trailing 12-month P&L statement to determine valuation. He collects and reviews property operating data and prepares detailed property analyses for investment evaluation. Nick creates financial models to support and guide acquisition and disposition decisions.
He evaluates opportunities to improve the financial performance of assets, such as renovations, expense reduction, operational efficiencies and raising rents. His tailored approach helps maximize investor value.
associate broker
Nicholas Solo
Markus is the owner of Brightr Media, LLC. Brightr Media is a video and photo production company based within the Camelback Corridor in sunny Phoenix, Arizona. Our focus involves videography and photography services for a wide-range of corporate clients. Services offered include HD and 4K commercial real estate videography and photography, which allows brokers to showcase their properties to potential clients. Corporate video and event photography that helps present your business to the public and production of training, safety and marketing videos designed to save your company time and money. All of these services allow you to present your company in a unique and marketable way.
https://brightr-media.com/
photographer
Markus Kelsch
Eric Blair is the senior financial analyst for the Cooke Multifamily Team with Colliers and is responsible for underwriting multifamily investment opportunities throughout the U.S.
Eric analyzes market conditions and property-level financial information to maximize the value of each asset for clients.
His role includes reviewing sale and rent comps, and analyzing rent rolls, operating statements, and property taxes. Eric uses his analytical skills to evaluate investments and deliver value.
With an extensive background serving real estate clients at a Big 4 public accounting firm and working for private multifamily developers, Eric developed a deep understanding of multifamily finance and operations, with the ability to view things from the perspective of a principal.
senior financial analyst
Eric Blair
John specializes in the sale of land for development and has over 19 years of commercial real estate experience. He began his career in 2000 with CBRE, where he teamed up with Chaz Smith, focusing on the sale of land. In 2006, he and the team moved to Colliers. John prides himself on understanding the nuanced details of his client’s needs to find the right property or buyer every time and ensure a positive outcome.
senior vice president
John Finnegan
Ramey has over 15 years of experience and specializes in the sale of land for development. His career began at NAI Horizon in 2004 when Chaz and John hired him to provide research support and focus on West Valley opportunities. He joined Colliers with the rest of the team in 2006. Ramey is an expert in uncovering critical information regarding the viability of land sites and providing accurate market data crucial to the development process.
SENIOR vice president
Ramey Peru
Alice Bean is the senior client services specialist for the Cooke Multifamily Team with Colliers and is responsible for managing marketing and client services activities on behalf of the team and its clients.
Her extensive experience in multifamily property marketing, due diligence and transaction closings further enhances the team’s offering in the marketplace.
As a service-oriented and proactive professional, Alice prides herself on delivering tailored solutions that add value and deliver results for the team’s clients.
senior client services specialist
Alice Bean
Rawley Nielsen is the president of investment sales at Colliers International in Salt Lake City. As head of the investment and capital markets practice in Utah, Rawley is focused on private client and institutional investment sales in the Salt Lake City metropolitan region and throughout the western United States. Rawley brings over 16 years of high-level investment sales and capital markets experience to Colliers, having completed over $1.5 billion in debt, equity and investments sales transactions.
President, Investment Sales
Rawley Nielsen
Mark Jensen, executive vice president of investments at Colliers International in Salt Lake City, is a top-producing investment broker with over 13 years of experience in the commercial real estate industry. Mark has closed over $1 billion in commercial real estate transactions since 2004. Mark has become a standout in the industry due to his focus on the best interests of his clients and his expert knowledge of the market. Clients, brokers and other professionals praise his vision, professionalism, commitment to getting the job done and ability to recognize and anticipate the nuances of the market.
EVP of Investments
Mark Jensen
Darren comes from a family that has over 65 years of combined experience in the commercial real estate industry, with well-known expertise in all aspects of the financing, construction, maintenance, property management, leasing, and sale of commercial properties. Darren has a deep knowledge of what is required for an asset to perform and meet the objectives of buyers, sellers, and tenants alike. Darren’s attention to detail and client-centered approach are indispensable in his role on Collier’s International | Utah’s top-producing investment team.
Senior Vice President
Darren Nielsen
As the managing director of Debt and Structured Finance for the Southwest Region of Colliers International, based in the Phoenix office, I work on capital and finance efforts to the company across the Southwest and beyond. I bring extensive experience in institutional debt, equity, refinancing and restructuring, which is invaluable to Colliers’ professionals and clients. My deep product and market knowledge, along with a proven collaborative work style, enables me to be an immediate and significant addition to our capital markets capabilities and overall platform.
Managing Director, Debt & Structured Finance, Southwest Region
Robert Kline
1-16 weeks
Week 1-3
Public Launch
Week 4-6
Prospecting
Week 7-9
DD + Escrow
Week 10-14
Closing
Week 15-16
Kellyanne’s responsibilities include reviewing property, title and escrow information and documents and overseeing the due diligence process. She interfaces with the buyer’s and seller’s due diligence teams to ensure they have all the necessary information and site access needed to evaluate each property. She facilitates speed-to-market by assisting with underwriting, site interviews, property positioning and ongoing follow-up with sellers and prospective buyers. Kellyanne monitors each transaction through to the close of escrow and final allocations.
Transaction Coordinator
Kellyanne Kennedy
Terms of Use
Real Capital Markets
CoStar + LoopNet
Social Media
Real Capital Markets
CoStar + LoopNet
Social Media
A web-based target-marketing platform focusing efforts on its proprietary database of over 14,000 active prospects. It consists of all entities buying commercial property across the U.S. and can host due diligence documents in one location.
Real Capital Markets
CoStar/LoopNet merged to form the most comprehensive CRE database. We post all our property listings to the platform to get maximum exposure. Brokers and principals use this as a valuable tool and resource.
CoStar + LoopNet
Social Media
Real Capital Markets
CoStar + LoopNet
Social Media
We utilize social media, such as Instagram and Facebook, to promote our property listings, closings, team members, and company events. Through these apps, we can build our business presence and share our brand story with businesses and people alike.
Disclaimer
This presentation has been prepared by Colliers for advertising and general information only. Colliers makes no guarantees, representations or warranties of any kind, expressed or implied, regarding the information including, but not limited to, warranties of content, accuracy and reliability. Any interested party should undertake their own inquiries as to the accuracy of the information. Colliers excludes unequivocally all inferred or implied terms, conditions and warranties arising out of this document and excludes all liability for loss and damages arising there from.
This publication is the copyrighted property of Colliers and /or its licensor(s). © 2022. All rights reserved. This communication is not intended to cause or induce breach of an existing listing agreement. Colliers International AZ, LLC.
• Resolve title issues (if required)
• Remove contingencies within escrow, including financing
• Finalize prorations
• Review settlement statement with escrow officer
• Obtain and confirm documentation from buyer, seller and lenders
• Confirm transfer of funds and close escrow
